Some rooms feel so familiar to us that they immediately make us feel right at home; even if we never stepped foot in them before. I grew up watching endless reruns of The Simpsons and could immediately identify the iconic living room in the opening credits, but what would it look like in real life?
The latest ad campaign from Ikea in the United Arab Emirates has the answer, after rummaging through the furniture giant’s vast catalog to recreate some iconic TV living rooms. Dubbed “Ikea Real Life,” the campaign took two months to bring together, with the furniture pieces enhanced by 3D digital software to recreate rooms from The Simpsons, Friends, and Stranger Things.