Although there is some evidence showing that Ivanka’s product sales have taken a hit recently, her perfume has jumped to the top spot on Amazon.
Ivanka Trump’s brand of clothing, shoes and accessories has been at the center of a tempest since her father was elected president. On the left, calls to boycott retailers that carried merchandise bearing the Trump name crescendoed as a way to protest President Trump. Earlier this month, the brand took its latest hit after Nordstrom became the latest retailer to drop Ivanka Trump-branded items.
But on Amazon.com this week, the brand reclaimed a small victory: Ivanka Trump’s perfume suddenly jumped to the top spot on the list of the online retailer’s best-selling fragrances, as first reported Thursday by conservative news site Townhall.
A bevy of new reviews for the perfume also appeared on the product page. While some were apolitical, many indicated they had purchased the product — or at least were posting about it — in support of the president and his daughter.
The sales jump appears to be driven in part by a backlash to a boycott of Trump-branded merchandise. Since last fall, the Grab Your Wallet campaign has persistently encouraged consumers to boycott retailers that carry Trump-branded items. Stores that have said they would drop such merchandise have included Neiman Marcus, Kmart and Sears.
Panjiva, a global trade data company, says that imports of products that bear the Ivanka Trump name were 54.4 percent lower in the three months ended Jan. 31 compared with the three months that ended Sept. 30, the period that represents the peak of imports of that brand in Panjiva’s records.
Most notably, earlier this month Nordstrom said it would no longer carry Ivanka Trump-branded clothing and shoes. The department store said it was dropping the line because of flagging sales, not politics. Read more…
I think the reason her perfume has done so well is that Amazon is so accessible to so many people that it’s an easy way for people to show their support. While her other products may not be as easy to purchase if they’re not being sold at a store near you, her perfume is easy to buy through Amazon.